Pitti Uomo AW18

TEÄTORA has been the brand to watch out for, hailing from Japan where they have over 70 stockists. BEAMS&CO provides overall strategic planning and sales consultancy for the brand, to position them in an ideal international environment that the brand deserves.

Duration: 9th January – 12th January 2018
Location: Pitti Uomo, Fortezza da Basso, Salla delle Nazioni, Booth no.57


TEÄTORA is a contemporary workwear inspired brand for creatives leading in busy modern life. The signature collection features the beautiful silhouette of slacks when standing, the comfort of sitting in relaxing wear and even the toughness of jeans, all are in this pair of tops and bottoms. They are made to endure the time required for a long hour of flights and work life. TEÄTORA is a workwear brand for modern creators, by redesigning the concept of bottoms, researching the environments of modern creators and reimagining the relationship between the human body and the work chair.