Imabari Towel

BEAMS&CO has made towel for the club Miranda inside Ace Hotel London Shoreditch collaborating with Imabari Towel Japan. The towel will be provided to guests staying at the Ace Hotel London Shoreditch.


Situated in the heart of Shoreditch, Miranda’s the living beacon beneath Ace Hotel London — a place where hotel guests and locals alike stretch twilight hours into the infinite with a near-nightly array of live music, club nights, film screenings, underplays, magazine launches, drag shows, bingo games and private parties.


Ace Hotel London Shoreditch

Ace Hotel London Shoreditch hangs its hat in London’s most creative and engaged district. A gathering place that fosters cultural communion and fresh ideas, they have worked alongside London-based architecture and design firm Universal Design Studio to incorporate a wide range of influences – reflective of the cosmopolitan yet historic character of the surroundings – from the clean Modernism of the Bauhaus to UK punk, to the bold graphic style of the early 20th century Vorticist movement. Ace London features a variety of on-site treasures, such as the celestial basement bar and music venue Miranda, a gym and sauna, a modernist brasserie Hoi Polloi and a rooftop events space for private bookings. With an array of cultural programming and a community of local businesses congregating under one roof, Ace Hotel has translated its ethos into a London vernacular in Shoreditch.


Imabari Towel Japan

During the history of over 110 years in the northern part of Ehime Prefecture in Shikoku, combining unique manufacturing technology with high quality materials, the area grew to be the largest towel production center. Imabari towel provides the world top quality towels to match diversified life style.