LE COQ SPORTIF
For the 20th anniversary of Le Coq Sportif‘s Montpellier, which was named after a city in France, BEAMS & CO has created its new logo in collaboration with the French artist Iris de Moüy. This new logo will be featured at various Le Coq Sportif stores and campaigns in the across Asia region.
Le Coq Sportif
The French brand, Le Coq Sportif was founded in 1882 by Emile Camuset with a love and passion for sports.
It opened its first door with the little hosiery store in Romilly-sur-Seine, in a part of the Champagne region called the Aube.
le coq sportif is now one of the world’s most prestigious brands, renowned for its clothing, footwear and sporting equipment.
Iris de Moüy
Iris de Moüy is a French illustrator based in Paris.
She wrote and illustrated several award-winning children’s books published in different countries.
Her work has been used through a variety of fields including set designs, press illustrations, products, ceramics, shows, advertising campaigns, fashion illustrations, posters
and many more.