BEAMS T + Goodhood
+ Naijel Graph

Collaboration between BEAMS T, Goodhood and Tokyo-based graphic designer, Naijel Graph. A 10-piece of capsule collection launched for this project is inspired by the theme of ‘Japanese Adventures in Wonderland’, featuring the iconic traditional Japanese motif illustrated by Graph. This exclusive collection is available for purchase at the store and online.

Original artworks are also on sale as in-store exclusive.

Location: Goodhood, 151 Curtain Rd, London EC2A 3QE


Started in 2007, Goodhood is an award winning multi brand retailer selling over 200 brands across menswear, womenswear, lifestyle and cosmetics. The store aims to cultivate unique vision of effortless life style and redefine the idea of luxury living, as well as creating a culturally relevant experience influenced by the flow of culture rather than the trends of the fashion industry.

Naijel Graph

Naijel Graph is a Japanese graphic artist based in Tokyo. His practice ranges from illustrations to collages and drawings. He has illustrated for Beastie Boys’ official products and has been proactively showing his work abroad. His first illustrated book ‘Nandemo Tashizan’, was awarded a director award from Japan Book Publishers Association.

He has worked with clients such as Edvard Munch, New Balance, Nike Japan.