BEAMS & CO has organised Amastan Paris’s Pop-in, the hotel’s own collaborative project space used for temporary creative initiatives, to be occupied by Japanese-based designers Y . & SONS during Men’s Paris Fashion Fashion Week SS19. Pop-in will transform into a one-off Japanese store featuring garments by Y . & SONS, who are reinterpreting traditional kimono craftsmanship as we know it into modern elegant garments – this marks Y . & SONS first collaborative venture outside of Japan.

Date: 21st-25th June 2018
Location: Amastan Paris – 34 rue Jean Mermoz 75008 Paris

Amastan Paris

Paris-based hotel brand founded by Zied Sanhaji. Amastan reimagines the codes of boutique hospitality to create a unique set of personable and well-curated homes, distinguished by their
warmth, elegance, and wit.
By bringing together emerging and established creative talents, Amastan crafts comfortable and gently modern spaces for its discerning and well-travelled guests. A spirit of curiosity, a discreet sense of charm and an emphasis on intuitive service are all pillars of Amastan’s philosophy.

Y . & SONS

Y . & SONS is a Mens contemporary kimono tailor established in 2015. Deriving from Yamato, a long-established kimono company with its inception in 1917, the brand succeeds traditional aspect of kimono and develops the kimono culture in a modern approach. From a wide range of kimono overcoat ‘Haori’, to collaboration with an outdoor brand Snow Peak, Y. & SONS proposes a new way of adapting Kimono in daily scenes.